To celebrate the new partnership, Virgin Media and The Strawberry Alarm Clock launched a competition asking listeners to vote for their #1 spots in Dublin, from their favourite coffee shop to picnic spot.
Show presenters Jim-Jim, Crossy, and Zeinab then broadcasted in three of these locations across the city, and the listeners had to follow clues find them, with prize money up for grabs.
Virgin Media, the preferred choice of broadband for Dubliners, announced a new partnership with the capital’s most preferred choice for breakfast radio, ‘The Strawberry Alarm Clock’.
The sponsorship package includes Virgin Media as the main sponsor of the show with on-air promos and video & social branded content.
To celebrate the new sponsorship, Virgin Media and The Strawberry Alarm Clock invited listeners to vote for their #1 spots in Dublin, from their favourite coffee shop to swim spot.
Show presenters Jim-Jim, Crossy, and Zeinab then broadcast live in three of these locations across the city, and the listeners have to follow clues find them, with €2,500 up for grabs.
Fiona Mahon, Senior Marketing Manager for Virgin Media Ireland said: “As Dublin’s number one choice for Broadband, Virgin Media are delighted to be partnering with Dublin’s number one choice for breakfast radio – The Strawberry Alarm Clock on FM104. The show brings play across Dublin every weekday morning and at Virgin Media we’re all about bringing play into people’s lives with our products and services. With this sponsorship It’s playtime every morning across Dublin with the Strawberry Alarm Clock and Virgin Media”.
Brian McCarthy, Commercial and Operations Director for Wireless Ireland said: “We’re thrilled to have Virgin Media on board as the new sponsor of Dublin’s FM104’s iconic breakfast show, The Strawberry Alarm Clock. This collaboration is a perfect match, combining Dublin’s leading broadband provider with Dublin’s most beloved breakfast show. This partnership is all about celebrating Dublin, and we are confident it will resonate with our listeners, making their morning even more enjoyable.”
For more information on Virgin Media’s superfast broadband, please go to www.virginmedia.ie
