Urbanmedia’s Sound Affects event returns on September 30th.
Urbanmedia and dentsu have come together again to explore the ever changing and rapidly growing world of audio. We are excited to invite you to Sound Affects 2 — Audio Revival.
Following on from Sound Affects 1, we have again explored how people in Ireland are consuming audio content , and this time we have delved even deeper.
An intensive diary study, together with a robust quantitative study have uncovered six interesting themes, including how we have changed our listening behaviour during the Covid19 pandemic and we will be sharing a new listener segmentation model.
Sound Affects 2: Audio Revival
When: September 30th
Time: 11-12:30
Where: Virtual Event
RSVP: hello@urbanmedia.ie
Speakers:
DAEL WOOD, STRATEGY AND INSIGHTS DIRECTOR, DENTSU AEGIS NETWORK
Dael heads up insights and strategy at Dentsu Aegis Network. She has over 25 years working across three continents in various marketing consulting roles. She has worked with clients across multiple categories, delivering sustainable revenue growth through expertise in marketing, utilising data and uncovering consumer & customer needs and insights.
BRIAN MCCARTHY, SALES DIRECTOR, URBAN MEDIA
Brian has worked in radio for 18 years and is Sales Director at urbanmedia, the commercial and digital arm of Wireless Ireland. Brian has always been passionate about showcasing how effective audio can be in providing client solutions, and has helped urbanmedia lead the way in bringing audio effectiveness case studies to the Irish media market.
CLAIRE O’ROURKE, RESEARCH LEAD, DENTSU AEGIS NETWORK
Claire is an experienced dual researcher with 5 years qualitative and quantitative research experience and a background in psychology. She has worked with a range of public and private sector clients and always seeks to explore the motivations and triggers, to look at predicting rather than just describing behaviour.
DAVID FIELD, CEO, MARKETING INSTITUTE IRELAND
A well-known professional marketer, having spent over 20 years in various marketing roles across the retail sector. David started his career in Superquinn where he was Market Planning Manager, before joining Glanbia and later, Fresh the Good Food market. He then joined Easons as Head of Marketing and Retail Development. David also held roles as Marketing Director of Brown Thomas and Commercial Trading Director at Eason, before taking on the role of CEO of the Marketing Institute Ireland in April 2020.
Q&A Panelists:
MIKE CASS, CONTENT DIRECTOR, VIRGIN RADIO UK
Mike joined News UK in 2017 to head Virgin Radio UK. He launched The Chris Evans Breakfast Show in 2019 alongside two new brand extensions — Virgin Radio Anthems and Virgin Radio Chilled. In 2020 he launched a fourth station, Virgin Radio Groove and took over the programming for the three Scottish Sun stations.
EMMA NOLAN, PRESENTER, FM104’S 10-3 SHOW
Emma Nolan presents Dublin’s largest afternoon show, taking Dublin through their work day and playing all the hits to keep listeners entertained. Having previously worked at Beat 102-103, Emma joined FM104 in April 2019 and her bubbly personality has brought a fresh dimension to the segment.
JENNIFER FITZSIMONS, HEAD OF MARKETING, HARVEY NORMAN IRELAND & NORTHERN IRELAND
Jennifer leads a team of ten in the planning, production, execution and analysis of over 50 marketing campaigns a year. Her role is all about promoting the Harvey Norman brand in an engaging and impactful way which results in increased website traffic and footfall to Harvey Norman’s 17 stores on the island of Ireland.
