Ireland’s Great Get Together

Our nationwide radio network got together to help prevent family homelessness.

About the Client and Campaign

Ireland’s Great Get Together is the annual partnership between Focus Ireland and Bord Gáis to fight family homelessness.

This year, urbanmedia harnessed the national reach of our radio network to raise awareness of the event.

Here’s how Ireland’s Great Get Together sounded

• 15 x 20sec TAP pre promos per week across UA (running Q102, C103, L95, LMFM, WLR) x 4 weeks
• 15 x 20sec Live DJ Talk ups PT per week across UA (running Q102, C103, L95, LMFM, WLR) x 4 weeks
• 15 x 20sec PT UA spots (all stations in urban access ex. GBFM) x 4 weeks

Here’s how Ireland’s Great Get Together looked

On Air personalities from each station engaged their audiences with Facebook videos.

These videos were at the start of the campaign, encouraging people to get involved and sign up to the Focus Ireland event.

Cork’s C103 made Ireland’s Great Get Together the centrepiece of their 20th April outside broadcast, on the afternoonEric Griffin Show in Clonakilty.

Here is their Thank You video after a successful outside broadcast:

LMFM hosted a bake sale fundraiser, raising funds, generating interest and reaching 1000s across their social media network.

LMFM Ireland Great Get Together

LMFM Ireland Great Get Together

LMFM Ireland Great Get Together

LMFM Ireland Great Get Together

Live 95FM had a tea and cake fundraiser on the morning of 20th April, with everyone in the station getting involved.

We also used caption videos to raise awareness of the wider social problem of family homelessness.

Martin King from Q102 held a coffee morning for Ireland’s Great Get Together on O’Connell Street.

Display Ads for Ireland’s Great Get Together

To further cement the campaign, we ran display ads in various formats across our 8 station national network.

MPU Ad Position FM104.ie

Mobile Ad Position FM104.ie

Billboard Ad Position FM104.ie

Display Ad Performance for Ireland’s Great Get Together