We had fun engaging with Griffith College’s potential future graduates!
About the Client and Campaign
The challenge: engage potential students of Griffith College via FM104‘s active, digitally native 18-24 audience.
We created a fun and distracting digital experience, combined with exciting on air content and unmissable on street promotions.
On Air Campaign for Griffith College
We couldn’t have picked a better winner! Listen in as Jim-Jim and Nobby call Jade to tell her the good news. Hilarious!
- Hilarious: Jim-Jim and Nobby call the Griffith College Strawberry Alarm Clock Winner 2:42
- FM104 On Air Activity for Griffith College 4:07
- FM104 Strawberry Alarm Clock Promo for Griffith College 0:29
Digital Activity for Griffith College
Our developers created a fun online game themed around the core messaging for Griffith College
Social Activity for Griffith College
We ran 2 social posts for this campaign. The first was a straight up shoot out for One4All vouchers!
We also pushed our online game with a caption video…
On Street Activity for Griffith College
The FM104 Beetle Bugs went out and about to promote the online game.
Results
- On Air Reach » 317,000 adults
- Social Reach » 141,162