Health and Hurling with Centra

Published by Ciara O'Connor on

We harnessed healthy living trends to boost Centra’s Live Well campaign

About the Client and Campaign

Centra partnered with the GAA to promote healthy eating, shopping and lifestyle..

We offered the campaign a natural home on our radio brands across Ireland, reaching engaged urban audiences at peak times.

Goals
  • Drive awareness of Centra’s Live Well campaign
  • Create excitement around live events in Waterford and Limerick
  • Deepen understanding of the connection between healthy lifestyles and the Centra brand

Centra Live Well On Air Activity

  1. Limerick's Live95FM Centra Promo Limerick's Live95FM 0:30
  2. Interview: JP Dillon Centra Live Well Limerick's Live95FM 2:21
  3. Sunday Jukebox - Centra Live Well 1 WLR FM 4:40
  4. Sunday Jukebox - Centra Live Well 2 WLR FM 6:41
  5. Sunday Jukebox - Centra Live Well 3 WLR FM 0:20

Centra Live Well Social Campaign

Live Well Facebook Results
  • Reach » 34,492
  • Interactions » 812
Centra Live Well Twitter Results
  • Impressions » 1,881
  • Engagements » 137

Centra Live Well Gallery