We explored the future of food with Alpro’s exciting plant-based range
Supported by week-long promotion on FM104’s Strawberry Alarm Clock breakfast show, an outside broadcast with street team activation, backed by social media posts and native articles!
- Generate excitement around the Alpro Planquet street event
- Broaden awareness of Alpro‘s plant-based food range
- Harness healthy-eating and vegan lifestyle trends among FM104‘s youthful urban audience
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Promotional Activity for Alpro
We ran hamper giveaways with two social posts published across the week. The highly desirable package included a variety of Alpro products, with a strawberry plant to grow and a copy of the Food Medic book.
In collaboration with our Alpro partners, the urbanmedia content team penned a native article housed on the FM104 website, supported by social media.
Read the article: The Future Of Food Is Plant-Based – Here’s Why »
On Street Activation for Alpro
There was great energy at FM104’s outside broadcast on the Wednesday of the promotion, with street team activation running on-street, from 7-10am.
The FM104 Beetle Bugs led encouraged footfall to the Planquet event by interacting with passers-by. Meanwhile, that morning, the Strawberry Alarm Clock chatted to an Alpro nutritionist through Instagram Stories.
Crossy Says
We had a good laugh with the Alpro promotion. Our chef ‘Mo Salad’ described an Alpro based dish each morning.
The grand prize of a €2500 holiday voucher proved popular. We had over 200+ text entries each morning.
- Facebook Reach » 32K
- Native Article Reach » 2K
- Competition Entries » 1,283