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Digital Audio 2021
Over the last 18 months we have seen audio play a more central role in marketing plans driven by advances within voice and artificial intelligence leading to new opportunities to spend with digital audio.
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TikTok’s Time Has Come
TikTok is known as an incredibly creative platform for users, but brands are increasingly utilizing the social media giant as a way to reach and engage with a larger audience.
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Digital Audio Landscape In Ireland
This week IAB Europe held their “Digital Audio Day”mini conference. It was very much a growth story with worldwide growth in both consumption and spend despite the obvious difficulties around COVID.
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Developments in audio advertising
Audio advertising content means that brands can reach people at times and in places that visual advertising can not and create a strong emotional connection and a sense of intimacy with the listener. At the Future of Audio digital event last Thursday they identified three key trends and big development areas for 2021
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Strike A Chord – The power of Music in Advertising
Music is a powerful tool in advertising and can be extremely important to a campaign on radio but is not always utilised to its full potential.
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Podcasts Moving to the Mainstream
Over recent years podcasts have been overlooked by many advertisers and regarded best as a means to reach niche audiences rather than mass audiences. However, with rapidly growing listener numbers, this is changing.
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The power of audio branding
Audio branding is on the rise according to SoundOut who are the world leader in testing for sonic / sound branding. Over the last few years brands from various sectors have realised the power of consistent audio branding.
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Sign of the times: Examining the behaviours and attitudes of the Irish people
Last week B&A Research and Insights and AAI brought us the latest findings in the Sign of the Times series. The twelfth in the series was presented by Luke Reaper and was a deep dive into behaviours and attitudes of the Irish people.
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Giving For Living – 2021 Radiothon Success for Cork’s 96FM
Over the course of our blog series we have brought many great examples of the effectiveness of radio. This week we’re delighted to bring you one that is close to our heart and one that has made a significant impact on the people of Cork over the last decade.
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How are we spending our money? Insights from Revolut
Revolut have released new data findings on Irish spending for April. They found that spending dropped by 3% when compared to March but there was a surge in spending on activities outside the home.
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Insights Into The New Consumer Journey
At this week’s AdWeek event Kantar released some interesting data on European consumers’ core motivations since COVID.
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Digital Listening 2021 Update
Modern day product placements could soon be appearing in old episodes of your favourite tv shows or films that are decades old. Film producers and TV networks are working with advertisers to insert computer generated products into scenes.
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Change of Scene – How digital product placement could give old school movies a modern twist
Modern day product placements could soon be appearing in old episodes of your favourite tv shows or films that are decades old. Film producers and TV networks are working with advertisers to insert computer generated products into scenes.
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Football Matters – Fans Matter
This week we’re examining the European Super League controversy, and it’s coverage on talkSPORT Ireland.
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How radio helped Cazoo adapt during a pandemic
At a recent Radiocentre UK event Lucas Bergmans, the Brand Director of Cazoo, spoke about how radio helped Cazoo during this pandemic.
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Turn it Up: Social Media gets talking with the rise of AUDIO.
The biggest social media trend of 2021 is loud and clear: Audio. The medium has exploded in just a matter of months with apps like Clubhouse attracting a reported 10 million users.
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IRELAND – SMALL ISLAND, BIG BUSINESS
We are an island that has built a reputation for creating exceptional entrepreneurs and Irish businesses continue to deliver success stories right across the globe.
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Sustainability — And the hopes of a green recovery from the pandemic
Even in the midst of a global pandemic, globally climate change has remained one of the top three things consumers feel at risk from over the next five years according to a 2020 study by the Foresight Factory.
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Working from home new listening habits
This week we’re looking at new listening habits for the working from home audience, something that was covered by Radiocentre UK in their briefing earlier this week. While the data relates to the UK market it does provide some good links into what is happening in our own market.
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13 reasons why radio advertising boosts business
Our friends at the EGTA in Brussels have compiled 13 reasons why radio advertising boosts business. It’s mobile, multiplatform and you can listen to it anywhere at any time.
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World Radio Day 2021
Saturday, February 13th, was the 10th anniversary of World Radio Day and celebrated more than 110 years of radio. At a global level radio remains the most widely consumed medium.
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Radio remains a firm favourite with Irish Audiences
The JNLR’s ‘Radio in a Digital World’ report, compiled by Ipsos/ MRBI from the most recently published listenership data, shows that listening to Irish radio stations via digital devices is growing.
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The Best Super Bowl Commercials 2021
The key ingredients for a great Super Bowl Sunday are as simple – football, food, half time entertainment and ads. Here are some the ads that we think added to the entertainment on the night.
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Radio – The Road to Recovery for Many Brands
With last week’s bulletin reporting significant economic growth from Q2 of this year, this week we wanted to look at the role radio can play in helping brands ensure they get their share of revenue from the increase in consumer demand.