I love Gillette’s recent revitalisation of their 1980’s “The Best a Man Can Get” campaign. It has to be one of the best examples of sonic branding as it’s so incredibly memorable. Gillette first introduced its long-time slogan during a commercial first aired at the Super Bowl in 1989. One Read more…
The Challenge The Spraoi International Street Arts Festival, one of Ireland’s premier cultural events, was gearing up for its annual three-day celebration in Waterford, Ireland’s Oldest city. As the festival approached its 30th year, the organisers were keen to modernise their approach to donations by introducing a QR code system, Read more…
Urbanmedia and 123.ie are bringing the Olympic spirit home across the summer as the world turns its attention to Paris for the much-anticipated Games. As athletes from around the globe gather to showcase their sporting talent, urbanmedia is proud to partner with 123.ie to deliver an exclusive, engaging feature—the Olympic Read more…
U105 has been celebrating after recording another increase in the length of time people listen to the Wireless-owned Northern Ireland station. Independent measurement system RAJAR published the quarterly results on August 1. Those showed that the total hours listeners each week has risen by 7% in the core greater Belfast Read more…
Jennifer Kelly’s favourite ad is a popular, clever, celebrity-filled ad with an irresistibly catchy tagline….. When the team asked me to write about my favourite piece of content that I loved, Just Eat was the first thing that came to my mind! As a lover of a good- takeaway at Read more…
Join Ireland’s biggest social media stars and best friends, Shanice Griffin, Brandon Caulfield, and Daniel Devlin, as they dive into all things on their brand new ‘Socially Awkward’ podcast! With an exciting line up of guests, they spill the behind-the-scenes tea on their lives, share hilarious anecdotes, and navigate the Read more…
Sky Broadband and the FM104 Roadhog, a match made in urbanmedia! Sky chose to partner with FM104 to continue to drive awareness and footprint in Dublin. FM104 dominates the Dublin market for 25-44-year-olds, boasting the highest market share with a weekly reach of 21.3% and the highest listenership – 258,000 Read more…
Join Ireland’s biggest social media stars and best friends, Shanice Griffin, Brandon Caulfield, and Daniel Devlin, as they dive into all things on their brand new ‘Socially Awkward’ podcast! With an exciting line up of guests, they spill the behind-the-scenes tea on their lives, share hilarious anecdotes, and navigate the Read more…
talkSPORT Ireland and Premier League Live – An opportunity not to be missed! The fixtures for the start of the 24/25 Premier League season have landed with some exciting clashes from the get go, our first live broadcast of the season sees newly promoted Ipswich host Liverpool, on August 17th Read more…
Limerick made history this June as it became the first place in Ireland to directly vote for their own Mayor. Live95 was right across the story with reporters at the count centre in Limerick Racecourse, Patrickswell covering every twist and turn from the moment the boxes were opened to the Read more…
This month Keith Brennan from urbanmedia picks the ad which he believes is in the upper crust of radio advertising. Strong use of sonic sounds and tagline helped this become an everyday part of Irish life, much like the product itself, our daily bread. Yes it’s a bit of a Read more…
Taylor arrives in Dublin & FM104 leads the way in welcoming her! With over 4.5 million video views across our social media platforms FM104 took Taylor mania to the next level. It all started a few days before Taylor landed in town… Spotted … “What’s that?” Dubliners starred curiously across Read more…
GetSetGo, the car insurance brand by MCL InsureTech Ltd, has introduced a brand refreshment, unveiling a host of innovations aimed at revolutionising the insurance landscape in the process, at the core of GetSetGo’s recent evolution is a wave of rewards that promises to transform the way policyholders engage with their Read more…
The Cork’s 96FM Giving for Living Radiothon 2024 has raised €409,178 for cancer services. The annual three day fundraiser has now reached a cumulative total of more than €6.5million making it the biggest local radio charity appeal in Ireland. Here, Group Station Director of Cork’s 96FM & C103, Read more…
When I was asked by my colleagues which advert sticks out in my mind over the years it had to be the Barry’s Tea – Christmas Train Set ad. I know it’s ridiculous to be talking about a Christmas advert in the middle of summer but here we are. It’s Read more…
The radio station broadcasting on FM and digital celebrates the LGBTQIA+ community in Ireland with a brilliant mix of music and documentaries Pride Vibes has begun broadcasting digitally across Ireland to celebrate Pride and went live on FM from June 1st. The station which launched for Pride in 2022, and Read more…
We’re entering the final weeks of what arguably has been one of the best Premier League seasons ever. A two horse race at the top of the league has generated massive excitement and has helped increase our talkSPORT Ireland listenership across the season – up 7% on the previous year. Read more…
I know, I know it’s a bit early to mention Christmas but bear with me…. When tasked with choosing my favourite piece of audio I was a bit stumped, there are hundreds of pieces I could choose and for many different reasons. There are radio ads that make me laugh, Read more…
The Stardust Tragedy, a brand new podcast created by urbanmedia for The Irish Sun, investigates one of Ireland’s most devastating disasters. Narrated by The Irish Sun’s Damien Lane, a veteran journalist who has covered life and crime in Ireland for over two decades, the eight part series tells the story Read more…
In the Know for what’s on show Everyone knows that Disney has a rich heritage in children’s entertainment with the best animation, live action movies and TV series for younger viewers. The name of Disney is synonymous with family fun, adventure and quality children’s entertainment. Having established themselves as one Read more…
In Ireland, more than 500,000 people have difficulty with literacy, numeracy and digital literacy tasks. This means these people may be unable to fill in a form, vote, search the internet, or stay in touch with family or friends online. Adult Literacy for Life, and SOLAS wanted to start a Read more…
It was mid-February and FM104’s S&P manager, Hannah Cassidy, came into work with a glint in her eye and an idea to go big! That was the first day FM104 officially began working on one of the biggest productions of 2024 so far: The Quid Games. Quid Games was FM104’s Read more…
This month, we are exploring IKEA’s Kitchen Install Radio campaign, an ad that stood out for Ronan McConnell, Sales Associate with urbanmedia. The creative ability to captivate the listener with an unconventional approach is what distinguishes this ad and leaves a lasting impression. He can’t stop raving about how IKEA’s Read more…
The Irish Audio Awards took place on March 14th in The Smock Alley Theatre in Dublin showcasing the best audio content in Ireland. The event organised by Radiocentre Ireland and ICAD is in its second year and saw record levels of entries across all the categories. We were delighted to Read more…