Dive into our projects section to see how we deliver great engagement and real returns for brands across Ireland.

Our latest, greatest projects are there. This week we added Alpro and Focus Ireland’s Great Get Together with Bord Gáis.

Tell us what you think!

A campaign we recently created for a young Irish food company Boutique Bake shows just how effectively radio and digital work together to build a brand

• 62% of people have gone online after hearing a radio advert

• 83% of people who went online after hearing a radio advert also said they looked out for the product in a shop

• Brand Awareness for Boutique Bake grew by 175% over the campaign

• Unique Users to BoutiqueBake.ie grew by 134% while the campaign was active

• Through the Till Sales grew by 189% during the month of the campaign

The campaign, which was active for 4 weeks in September of 2016, ran in conjunction with a specially commissioned study by Amárach Research titled Understanding the Relationship between Radio and Digital. The campaign was active across the radio, digital and social assets of the radio brands that urbanmedia represents.

The research demonstrated the incredibly strong relationship between radio and digital with 62% of people saying they had gone online after hearing a radio advert. Of those who went online, 89% said that they went directly to an advertisers’ website. Even more significantly, 83% of those who went online to find out more said that they followed this up by looking for the product in a shop.

These findings were proven in our case study as we saw a 175% increase in brand awareness and 96% increase in purchase intent for Boutique Bake, from the levels measured prior to the campaign. There was also an increase of 134% in unique users to the Boutique Bake website during the month of the campaign and a staggering 189% increase in sales through the retail till in Tesco.

Catherine Buggy, founder of Boutique Bake commented:

“The campaign had a hugely positive impact on my business even outside of the obvious increases in sales and awareness. The first big benefit was in my relationships with my various retail buyers. The campaign has also helped to build the credibility of the Boutique Bake brand name amongst new customers.

As a relatively new food business in a category with some well established brands, the value of this is key and will be a long term benefit of having been involved with such a successful campaign”

Gerard O’Neill, Chairman of Amárach Research said:

“We run a number of tracking studies for brands to measure the impact of their marketing activities on awareness, cut through etc. The findings from the urbanmedia study are some of the most impressive that we have seen in recent years when it comes to shifts in attitudes and in sales performance.

What is exciting about the urbanmedia study is that it shows the combined impact of multi-channel communications on consumer engagement and retail uplift at a time when most advertisers and their agencies are seeking a new way to measure the effectiveness of their omnichannel strategies”.

Brian McCarthy from urbanmedia added:

“If we’re to expect our clients to invest with us, it’s our responsibility to prove how effectively we can build campaigns for them and the results presented today showcase just how effective we can be.

Our campaign with Boutique Bake and Amárach Research has shown dramatic increases in sales, brand awareness and online activity and more importantly helped take a brilliant small Irish business to the next level, something we’re very proud to have been a part of.

It also gives our clients some real life metrics to justify their investment with us, knowing that it is providing a significant return.”

We represent the market leading radio assets of Dublin’s FM104 and Q102, Cork’s 96FM/ C103, Limerick’s Live95FM, Galway Bay FM, WLR in Waterford, LMFM across the Northeast and U105 in Belfast.

They’re performing better than ever across the board, as proven by today’s incredible JNLR results:

Access these engaged local audiences through our experts in Dublin; Cork; Limerick; Galway; Waterford, the Northeast and Belfast.

Visit NYOnUs.com to play the game

We provide marketing solutions across onair, online and onstreet in the major urban centres of Ireland.

We represent the market leading radio assets of Dublin’s FM104 and Q102, Cork’s 96FM / C103, Limerick’s Live95FM, Galway Bay FM, WLR in Waterford, LMFM across the Northeast and U105 in Belfast.

urbanmedia is wholly owned by Wireless Group and represents their media assets in Ireland along with those of the partners we represent – Galway Bay FM and WLR.

onair

Every day we create great engaging and thought provoking onair content and we want to build advertising solutions around this to ensure that your message is received in an environment where it is most likely to be acted upon.

online

Our freshly recruited content and digital online team are creating and curating content across our network. We analyse the results to deliver what our audience want in a way that they can easily digest. We’re creating great video, visual and written content and developing web and social assets to share. There are opportunities across native content as well as sponsorship of some of our bespoke online features.

onstreet

Every day our onstreet teams are out and about in the key urban areas interacting with our audiences. We can develop a concept to create a big impact onstreet and drive footfall to your location. We can deliver your product to an urban audience from a trusted and respected source.

urban recovery

As Ireland’s economy continues to recover, it’s clear to see that it is being driven from the urban areas of Ireland.

Urbanisation continues apace with the 2016 census likely to show a further increase in this trend as people move to urban centres to better economic, education, transport, retail, broadband and employment infrastructure.

We’re seeing a premium audience developing in these areas with both earning and spending power higher than that of their rural counterparts and we’re delivering that audience through our onair and online offerings as well as face to face onstreet every day.

new journey

Today is the start of a new journey for us, a journey that we want to take with you, our client partners.

We’ll be in touch over the coming weeks to discuss it further. In the meantime  check out our launch promotion, The Big Apple Giveaway, where you could win a trip to New York. We’ll be out and about to show you how to play it over the coming days.

If you’ve any queries let’s talk on hello@urbanmedia.ie or on 01 8506587