News

It seems like a lifetime since lockdown began, and we wanted to look at how audio consumption has changed over this period. Audio played a major part of our lives pre-COVID with the drive time listeners, the public transport podcaster and the pavement pounder looking to stay informed or for a bit of escapism on the way to and from work.

While COVID-19 has caused massive upheaval to the global economy and job markets, it has also led to an upward trend in the number of people looking to start new ventures and businesses adapting their offerings.

People feel mixed emotions about the relaxation of lockdown, with both optimism and concerns regarding financial implications dominating feelings.

With restrictions on travel lifting, airlines operating from July and holiday destinations opening we are seeing positive moves in consumer sentiment in terms of travel.

With live sport returning we wanted to take a look at what to expect from its return and we’ve taken some insight from our colleagues in TalkSPORT about just how popular sport is with the public.

The motor industry in Ireland has been badly affected by COVID-19, but as it opens in earnest there are some positives that can help make up for the dramatic losses in new car sales in March and April.

A recent survey conducted by Ipsos MRBI highlighted the significant levels of listening to the radio during the COVID-19 pandemic. Topline results showed 91% of all 15+ adults tuning in over the past week and 96% tuning in over the past 4 weeks.

What are the potential trends facing us when we get back to the “new” normal?

We’ve taken a look at some strong arguments as to why it is vital to continue to maintain or increase your advertising spend through times of crisis.

Dentsu Aegis Network (DAN) and Urban Media launched their collaborative research project, Sound Affects. The aim of the project was to understand how people in Ireland are listening to audio content today, in a world where choice is almost unlimited, from podcasts and streamed music to terrestrial and digital radio.