News

Our friends at the EGTA in Brussels have compiled 13 reasons why radio advertising boosts business. It’s mobile, multiplatform and you can listen to it anywhere at any time.

With last week’s bulletin reporting significant economic growth from Q2 of this year, this week we wanted to look at the role radio can play in helping brands ensure they get their share of revenue from the increase in consumer demand.

Whilst we’re all acutely aware of the impact of the pandemic on our social lives, the economy and the health of the nation, there are many other affected areas which have not garnered quite so much attention. One area largely overlooked has been gender equality.

Radiocentre’s “Breaking out of the Bubble” virtual event this week saw some really interesting findings from Ebiquity which followed up on a piece they did back in 2018. 

It’s no surprise the pandemic has changed shopping habits in Ireland across the last ten months. But it’s interesting to note it’s not just a move to online from bricks and mortar retail, it’s also a change of where people are purchasing online.

For the first time ever online spending has overtaken physical spending according to new data gathered from Revolut. Since the start of November online sales now account for 51% of total consumer spend.

One positive from 2020 is we are seeing the emergence of more ‘conscious brands’. A conscious brand is one that is aware of its surroundings and isn’t afraid to take a position on key social and political issues.

Over the past ten years, the podcast industry has gone from something a core niche audience engages with, to becoming a staple on many organisations’ media plans for 2021 and beyond.

Unruly have just released some really interesting research on how campaigns with Black Lives Matter messaging has been received. They looked at 4 ads in the US market for Nike, P&G, McDonalds and the NFL.

It seems like a lifetime since lockdown began, and we wanted to look at how audio consumption has changed over this period. Audio played a major part of our lives pre-COVID with the drive time listeners, the public transport podcaster and the pavement pounder looking to stay informed or for a bit of escapism on the way to and from work.

While COVID-19 has caused massive upheaval to the global economy and job markets, it has also led to an upward trend in the number of people looking to start new ventures and businesses adapting their offerings.