This month, we are exploring IKEA’s Kitchen Install Radio campaign, an ad that stood out for Ronan McConnell, Sales Associate with urbanmedia. The creative ability to captivate the listener with an unconventional approach is what distinguishes this ad and leaves Read more…
The Irish Audio Awards took place on March 14th in The Smock Alley Theatre in Dublin showcasing the best audio content in Ireland. The event organised by Radiocentre Ireland and ICAD is in its second year and saw record levels Read more…
In 2023, Irish roads had witnessed 177 fatal collisions, resulting in 188 tragic fatalities. This marks an unsettling increase of 28 fatal collisions and 33 more lives lost compared to the previous year. Shockingly, fatalities are now at their highest Read more…
As the parent of a now 14-year-old girl, Dove’s 2021 Self-Esteem Project brought us the ‘Reverse Selfie’ campaign which really opened my eyes to the challenges that children, especially young girls, face on social media. The pressure of “the perfect Read more…
As part of our new newsletter we want to give you some insights as to what’s been happening on the ground across our portfolio of stations. First up is Galway Bay FM who have been feeling a bit ‘giddy’ over Read more…
We all know the warm feeling that comes from feeling included. Whether it’s on the school yard or at work, being welcome plays a huge part in not only our wellbeing but in our development and potential. That’s why this Read more…
Dentsu and urbanmedia Reveal Phase Three of Sound Affects Research Audio listenership in Ireland is unusual, in that radio remains a particularly strong medium with high levels of listening and engagement throughout the country and across age groups. Dublin (IE): Read more…
The Pop Up Radio Station that celebrates the LGBTQIA+ community returns for 2023 with a brilliant lineup of LGBTQIA+ talent. L-R Stefano Pappalardo (GCN), Ryan Reid, Ellen Hudson, Alexander Glover (Zenith Media), Gemma Kavanagh (Core Sponsorship) Thomas Crosse (Pride Vibes Read more…
FM104, Q102, Corks 96fm and WLR deliver particularly strong results in their urban market The radio industry in Ireland continues to drive significant audience levels with the latest IPSOS/ MRBI JNLR survey showing that 91% of 15+ adults are tuning Read more…
Some of the women from Urbanmedia attended the National Menopause Summit today at the Mansion House in Dublin. Hosted by menopause advocate Grainne Seoige, the event featured insightful conversations around perimenopause, menopause and postmenopause and how it impacts women’s health Read more…
Brian McCarthy has been appointed to the expanded role of Group Commercial and Operations Director for Wireless Ireland. The company operates the market-leading radio station brands Dublin’s Q102, FM104, Cork’s 96FM, C103, Live95 and LMFM as well as a range Read more…
After a COVID induced break I recently got to return to one of my favourite parts of the world, Fort Myers Beach, FL. Once we’d picked up the rental car at RSW airport job number one was to find a Read more…
Today marks the start of #CallThisOut, a new campaign with our stations the Irish Sun. The campaign is born from the shock and pain in our nation after the tragic death of Ashling Murphy.
The last theme to look at from Sound Affects 2 is the Impact of COVID on audio listening behaviour.
So who are the podcast generation and what do we know about them? Sound Affects 2 – Audio Revival tells us that 41% of adults in Ireland and 67% of 18-34 year olds listen to a podcast on a weekly basis making the podcast generation an important part of the audio landscape.
It’s clear from the research that different types of audio play different roles in people’s lives and those roles can be quite clearly defined.
Another key theme to come out of Sound Affects 2 was that trust is critical when it comes to why audio is so popular. It’s clear that audio builds close relationships with its listeners and that trust plays a key part in those relationships.
This week, as part of our deep dive into some of the key findings from our Sound Affects 2 – Audio Revival research series, we’re looking at the power of choice in audio.
For the next number of weeks our bulletin will take a deeper dive into some of the key findings from our Sound Affects 2 – Audio Revival research series. This week we’ll focus on the first of the six themes that came out of the research – that radio is still king when it comes to audio choice.
With Christmas just around the corner, we asked our friends in The Studio what to expect this festive season. From early planners to big spenders, we examine the trends of Christmas 2021.
Sound Affects 2 – Audio Revival, follows on from our first study, and has again explored how people in Ireland are consuming audio content, but this time we have delved even deeper.
As Christmas selection boxes appear on supermarket aisles across the country, it’s time to look at the holiday season and see what trends are likely to impact Black Friday and Christmas shopping.
The latest research for JNLR shows radio listening remains in a really healthy position in 2021.
Facebook is rolling out some big changes to their other flagship app — we look at what’s in store, and how the company may plan to monetise the updates.
