Hosted by Dublin influencers Shanice Griffin, Brandon Caulfield, and Daniel Devlin, Socially Awkward has resonated with young audiences, offering entertaining and relatable discussions about life in their 20s. With a combined social media following of over 1.5 million on TikTok and Instagram, the podcast has built an impressive reach.

With an exciting lineup of guests, the gang spilled the behind-the-scenes tea on their lives, shared hilarious and cringe anecdotes, while navigating the ups and downs of being successful yet awkward Irish influencers in their early 20s. 

Produced by urbanmedia / Wireless Ireland, The Socially Awkward Podcast has been a hit on the Irish Podcast charts, hitting the top ten downloads on Spotify for their podcast Previous guests on the show have included Irish influencers like Nasti, Kasey Campion, The Galaxy Boys, Darragh Flood and Nia Gallagher

RTÉ Player’s sponsorship has been a game-changer, enhancing the show’s visibility, credibility, and overall impact. The numbers speak for themselves—54,000 downloads (90% from Ireland), 63,253 YouTube views, and 12,300 hours watched, with a core audience of women aged 18-34, a highly sought-after demographic for advertisers.

Beyond metrics, the collaboration enriched the podcast’s content by attracting high-profile guests such as Anna Clifford and Garran Noone. A robust promotional strategy—spanning live reads, branded social posts, and multi-platform activations—ensured maximum exposure for RTÉ Player. The partnership’s success is reflected in Socially Awkward chart-topping performance and nearly 2.9 million combined social views. RTE Player and Socially Awkward will be continuing their Partnership into the third season which will be released in H1 of 2025

This milestone cements urbanmedia and Wireless Ireland as trailblazers in visualised podcast production, reinforcing their ability to deliver premium content that drives results for brands. A true testament to what’s possible when brands and podcasts align, Socially Awkward Season 2 is a well-deserved Campaign of the Month!

During Storm Eowyn, Galway Bay FM proved the irreplaceable value of local radio, keeping the community informed through every power outage, road closure, and emergency update—even after losing their own broadcast mast ! Even in the face of diversity they continued to deliver entertainment and promotions as well as providing much needed funds for their charity partners.

When Storm Eowyn wreaked havoc across Galway, Galway Bay FM stood strong, delivering vital updates to keep the community informed. From power outages to downed trees, road closures, school and post office closures, storm damage, and water shortages, Galway Bay FM were dedicated to keeping listeners in the loop during this chaotic time.

Despite the storm cutting the radio mast at Sandy Road in half and briefly taking us off-air, the Galway Bay FM team rose to the challenge. A true team effort between the newsroom, reception staff, and on-air staff ensured the updates kept flowing. 

John Morley, host of “Galway Talks” current affairs show on Galway Bay FM, became a vital source of accurate and timely information on the savage effects of storm Eowyn for other media outlets such as the BBC. 

The commitment to a multiplatform approach was key. They shifted gears to keep listeners informed through our social media channels, website, and live streams, ensuring no one missed critical updates during the storm. Many people drove long distances to purchase battery radios so they could get the ever-changing information being broadcast by Galway Bay fm, describing it as the only place they could get these vital updates. 

This storm proved that, no matter the challenges, local radio remains at the heart of the community—ready to inform, support, and weather the storm together. Lets not forget their commitment to providing entertainment and exceptional promotions with our partner clients as well as providing much needed funds for our charity partners.

Below are some of the out of spot highlights over the last couple of months.

Galway Bay FM Christmas Charity Challenge

The Galway Bay FM Christmas Charity Challenge saw 4 Galway Bay FM presenters’ pair with local charities to take on a series of challenges as suggested by listeners… but all was not as it seemed as each of the challenges had a “fun” twist.

The GBFM Christmas Charity Challenge was a huge success. Christmas is a time of giving but with so many demands on people’s budgets it’s easy to get lost in the noise. This cross-platform campaign delivered key messaging across our website, social channels and on-air and helped raise awareness (and funds) for our four charity partners; NCBRI, Galway SPCA, Cafe Link and Galway Hope Space. 

You can watch more here on Galway Bay FM’s Instagram: https://www.instagram.com/reel/DDw_1UqMswD/?igsh=bWY4c3RxbXRrYTRq

From the initial listener suggestions and charity shoutouts to the slick videos on social and the hilarious on-air debriefs after the challenges were completed and the twists were revealed, the presenters’ energy was infectious and delivered a fun, engaging promotion.

Circle K “Kits for Clubs” Deliveries

The Circle K “Kits for Clubs” campaign was an absolute GOAL, scoring big with local clubs across the city and county! Like a last-minute hat trick, receiving this amazing prize brought pure joy to the kids in the three winning clubs—Tuam Celtic FC, Colga FC, and West United FC. Described by their coaches as total game-changers, the kits were exactly what the teams needed to shine.

Though the entry from the clubs had a slow start, it picked up serious momentum, with over 3,500 votes pouring in by the closing date. Delivering the kits during training sessions was unforgettable—the buzz among the kids was electric! They were thrilled to gear up and take their game to the next level. Proud parents and supporters took to social media with posts showing off the new kits and sharing how they’ve made a difference for their teams.

In the end, this campaign wasn’t just about providing kids with new gear—it was about honoring the incredible volunteers who dedicate their time to give kids the chance to participate in sports, celebrating teamwork, and showcasing that local is powerful. 

Watch here: https://www.instagram.com/reel/DFxxKmcMFuk/?igsh=OW5za2RsYXQwNDAx

As we gear up for the official launch of talkSPORT Ireland, we’re thrilled to introduce a fresh, innovative style of sports programming tailored specifically for the Irish market. With Luke Delaney, our new talkSPORT editor, hitting the ground running, we’re offering a range of clever and engaging visualised podcast opportunities available for sponsorship.  

MNÁsplaining  

Irish female athletes continue to shatter records, inspire future generations, and prove that limits are meant to be challenged. In support of Women in Sport, we are proud to introduce MNÁsplaining—a platform dedicated to celebrating and amplifying the voices of Irish women in sport.  

Through this podcast, we will uncover the untold stories of extraordinary female athletes who have represented Ireland on the world’s biggest stages. MNÁsplaining provides the perfect environment for storytelling that resonates deeply with both listeners and brands alike.  

In recent years, Irish sport has experienced some of its most successful moments, with many of our female sporting heroes leading the charge. From Olympic medals to footballing glory and beyond, these talented athletes have overcome countless barriers to achieve greatness.  

Launching in March, following International Women’s Day, the series will feature inspiring guests who will share the secrets to their success across a range of disciplines. From the Irish Women’s National Soccer Team breaking attendance records at the Aviva Stadium, to the IRFU’s investment in women’s rugby resulting in historic wins over New Zealand and World Cup qualification, and Team Ireland’s record medal haul at Paris 2024 featuring athletes like Mona McSharry and Kellie Harrington—the future of women’s sport in Ireland has never looked brighter.  

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Beyond the Posts  

Our second offering is talkSPORT’s home of the GAA. During the 2025 season, we’re excited to bring you a brand-new style of GAA show. Moving away from the traditional preview/review format, Beyond the Posts will take fans behind the scenes to uncover the untold stories of some of the country’s biggest stars.  

The show will be divided into two separate podcasts focusing on football and hurling:  

– The 45: Hosted by Mayo legend Lee Keegan and Tyrone hero Owen Mulligan, this podcast will give fans an exclusive peek behind the curtain, sharing the stories that real GAA enthusiasts want to hear.  

– The 65: Hosted by two of the most recognisable goal-scorers of their generation, Tipperary’s John “Bubbles” O’Dwyer and current Wexford star Conor McDonald, this podcast promises to deliver likeable, witty, and charismatic content throughout the series.  

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Why Sponsor Our Podcasts?  

Each of our podcasts will be heavily promoted across urbanmedia platforms, offering an excellent sponsorship opportunity for the right client. With a combination of engaging content, high-profile hosts, and a passionate audience, these podcasts are perfectly positioned to connect your brand with Irish sports fans.  

For more details, please contact your urbanmedia representative for any questions and media costs. We look forward to hearing from you!  

The Morning Show with Kathryn Thomas on Dublin’s Q102, sponsored by Kildare Village, promises a feel-good start to the day with lively chats and fun features like Breakie’s Got Talent. Airing weekdays from 7am to 10am, the show sets the tone for Dublin mornings before handing over to The Ryan Tubridy Show at 10am, as part of Q102’s exciting rebrand.

The ultimate feel good way to start your day, listeners can look forward to a bright and energetic morning full of fun, surprises and plenty of laughs along the way. Kathryn Thomas will keep listeners up to date with all the latest news, covering stories that matter to Dubliners, along with weather and travel. All this is paired with feel good music that is guaranteed to brighten your morning, no matter what the weather! Fun features will be introduced like ‘Breakie’s Got Talent’, where children across Dublin can share their amazing talents on air and win big prizes weekly. There’s something for everyone to enjoy as Kathryn wakes Dublin up and brightens their day!

Broadcasting from Q102’s brand new visualised studios in Dublin, Kathryn will helm breakfast on Dublin’s Q102, handing over to The Ryan Tubridy Show in association with Hyundai from 10am to 1pm, followed by Feel Good Afternoons with Liam Coburn from 1pm to 6.20pm. 

Speaking about her new breakfast show, Kathryn said: “I’m absolutely thrilled to be joining Dublin’s Q102 and can’t wait to wake Dublin up every morning! We’ve been working hard over the last few weeks coming up with lots of ideas and building a show that I think Dubliners will truly love. As well as loads of brilliant tunes, there’s going to be plenty of fun, games and surprises to keep everyone entertained. Naturally it will evolve as I find my feet. It’s a big challenge but I’m relishing it. I’ve also been practicing the early morning starts and so far, I haven’t slept through my alarm clock once – so long may that last. The support from everyone at Dublin’s Q102 and the warm well-wishes from all over Dublin have been amazing. I’m so excited to get started!”

Kathryn Thomas is one of Ireland’s best known and well-loved broadcasters, hosting hugely popular TV shows for RTÉ such as ‘No Place Like Home’ ‘My Body Fix’, ‘Operation Transformation’ and ‘The Voice of Ireland’. Kathryn currently co-hosts ‘The Rose of Tralee’ and, of course, began her journey as a globe-trotter and adventure lover on the much loved TV series ‘No Frontiers’. She also has a wealth of radio presenting experience, having worked on RTÉ Radio 1 over the years. More recently, Kathryn combined her passion for travel and well-being to set up her own business Pure Results, where she runs fitness and wellness retreats in Ireland and abroad.

The new schedule for Dublin’s Q102 – Weekdays:

7am – 10am       The Morning Show with Kathryn Thomas sponsored by Kildare Village

10am – 1pm       The Ryan Tubridy Show in association with Hyundai 

1pm – 6.20pm       Feel Good Afternoons with Liam Coburn sponsored by Mooney’s Hyundai

6.20pm – 7pm       Dublin Today with Elizabeth Hearst

7pm – 12am   Feel Good Evenings 

About Kildare Village: 

Discover Kildare Village, home to more than 100 fashion and lifestyle brands offering spectacular savings all year round. Set in the beating heart of horse-racing country, the Village is located just an hour south of Dublin. A bastion of Irish talent, Kildare Village strikes a balance between regional charm and an artful spread of homegrown and international brands. 

Services include a Concierge, complimentary parking & complimentary Hands-free Shopping and Personal Shopping. With a range of restaurants and cafés in the Village, guests can unwind and enjoy the celebrated Irish hospitality. Learn more about Kildare Village, part of The Bicester Collection, at KildareVillage.com. To enjoy a tailored personal shopping experience, lasting approximately 90 minutes, simply email PersonalShopping@KildareVillage.com 

urbanmedia’s Content Editor, Kinga Piotrowska, explains why Greenpeace’s “Repeaters” radio ad was so impactful and how it effectively used the power of audio in raising awareness. 

We hear and see so many campaigns about climate change, that we can often drown them out without even realising. This is why I loved this campaign by Greenpeace. It’s different – and a bit annoying (in a good way). 

We all know that once you hear an irritating song, it usually gets stuck in your head for days. Well,  this ad tried to play on the same kind of nerve. 

In September 2020, Greenpeace launched a striking radio campaign titled “Repeaters”, designed to raise awareness about plastic waste and its long-lasting environmental impact. 

With the pandemic fueling an increase in single-use plastic consumption, the campaign targeted an urgent issue: the sheer length of time it takes for common plastic items, like straws and plastic cups, to break down in nature. 

The “Repeaters” campaign stands out for its effective use of the audio medium.

By leveraging the strengths of sound, the ads communicated the devastating persistence of plastic waste in a way that visuals alone could not have achieved, and that’s why I think this radio campaign is both powerful and memorable

The key strength of audio is its ability to evoke emotions and engage listeners on a deeper level.

In this particular  campaign, the sound of a plastic straw or cup being used creates an immediate connection with the listener, bringing to life an everyday object that many people use without thinking about its environmental impact. 

The sounds of these items—whether it’s the slurp of a straw or the crinkle of a plastic cup—are familiar and relatable, yet the accompanying message about how long these items take to decompose in nature provides a sharp contrast. The mundane sounds with the grim reality of their environmental toll makes the message hit home much harder. 

One of the standout features of the “Repeaters” campaign is its simplicity. The radio spots do not overwhelm listeners with complex facts or environmental jargon. Instead, they focus on a single, clear message: plastic waste takes centuries to break down. 

This approach makes it easy for listeners to understand the scale of the issue, even if they have little prior knowledge of environmental concerns. The radio format allows for concise messaging that sticks with the audience long after the ad has finished playing. 

It’s also a clever reflection of the way repetition is used in the ads to reinforce the key message. This repetition makes the information more memorable and encourages listeners to reflect on their own consumption habits.

Through engaging sound design, clear communication, and clever use of repetition, the campaign successfully raises awareness about the long-lasting impact of plastic waste.

Have a listen here: https://www.youtube.com/watch?v=hsRXPd6efjA

By resonating with listeners on an emotional level, it compels them to reconsider their everyday actions and take responsibility for the environment.

Please see below more information on the podcast itself. If you are interested please contact your urbanmedia represented to discuss in more detail. 

First  we kick off with “The SUSS with Disney+”? We took Disney+’s already magical world and sprinkled even more pixie dust on it! This campaign was all about showcasing Disney+’s killer lineup of adult dramas and series. We brought a snappy, 60-second on-air feature to listeners in Dublin, Cork, and Limerick, packed with key dialogues and fun, relatable content. And let’s not forget the social media magic with Instagram stories, videos, and trailers that kept everyone buzzing. The feature was such a hit that it expanded into Limerick’s Live95, proving that Disney+ isn’t just for kids—it’s for the grown-ups too!

Next up, GetSetGo’s brand refresh was a game-changer, literally! With rugby star Rob Kearney leading the charge, this campaign brought a fresh, dynamic vibe to the insurance world. We partnered across multiple stations and even took over digital audio with Talksport. Rob’s familiar face and our integrated media strategy ensured that GetSetGo was the talk of the town, connecting deeply with sports enthusiasts and local communities alike.

We also tackled some serious issues with the “Stay in Touch” campaign, in collaboration with Adult Literacy for Life and SOLAS. With over 500,000 people in Ireland facing literacy challenges, this campaign was all about breaking down barriers and boosting confidence. We dished out tips on everything from chatbots to QR codes, using friendly local voices to make the content accessible and engaging. The multi-channel strategy, including radio spots and social media, created a real sense of community and empowerment.

The “SAY IT” campaign for the Road Safety Authority hit home with a powerful message. In a year with rising road fatalities, we knew we had to do something impactful. Short, heartfelt radio ads encouraged loved ones to speak up against dangerous driving. We took this message across social media and print, creating a high-impact campaign that urged everyone to “SAY IT” when they saw risky behavior. It was all about starting conversations and saving lives.

And who could forget the “Olympic Pulse” with 123.ie? As the world tuned in for the Paris 2024 Olympics, we brought the excitement home with daily updates on Team Ireland. The “Olympic Minute” aired three times a day, and we even had station-led Olympic-themed challenges that kept everyone entertained. This campaign celebrated the Olympic spirit and 123.ie’s support for Team Ireland, driving brand awareness and engagement.

Credit: Getty Images

Sky Broadband’s partnership with the FM104 Roadhog was another highlight. We brought back the iconic Roadhog to engage directly with listeners at high-traffic locations. The campaign included radio sponsorship, digital audio geotargeting, and an online presence that dominated the airwaves and boosted Sky’s fibre broadband footprint in Dublin.

Fáilte Ireland’s “Winter in Dublin” campaign was a festive hit, promoting short stays in Dublin with a dynamic programme of events. From whiskey tastings to Christmas spectacles, we rolled out week-long promotions, engaging social videos, and tailored radio commercials. Presenters shared their personal recommendations, making Dublin the go-to winter destination.

Circle K’s “Kits for Clubs” campaign was all about supporting grassroots football. Running from October 2024 to March 2025, this initiative gave FAI Club Mark accredited teams the chance to win sponsored kits and a VIP experience with the Men’s National Team. With commercial spots, digital audio, video, and social media, Circle K showed its commitment to local communities and football.

Last but not least, Tayto brought a playful twist to their brand promotion. We partnered with them to create a series of entertaining radio spots and social media content that highlighted their products in a fun and memorable way. Tayto’s campaign was all about storytelling and connecting with the audience, reinforcing their status as a beloved Irish brand.

Reflecting on 2024, Urban Media has truly pushed the boundaries of creativity and innovation. We’re excited for what the next year holds and can’t wait to bring you even more amazing campaigns. Here’s to another year of fun, creativity, and making a difference! Stay tuned for more exciting updates in the coming year!

This ad stands out not just for its creativity but for how it cleverly taps into the power of sound to promote the service. 

The ad features the rhythmic clatter of train wheels, the gentle hum of movement,  and the occasional muffled chatter of passengers. These sounds mimic white  noise, a soothing auditory experience many of us turn to for relaxation or focus.

As someone who loves white noise to unwind, this ad resonated with me. It  transforms the idea of train travel from a practical necessity into a relaxing  experience. 

The brilliance of this ad lies in its subtlety. Rather than listing the benefits, it  immerses the listener in the ambiance of a train journey which works particularly  well on radio, where sound is the sole medium of communication. It’s not just  selling a ticket to Cork—it’s selling tranquility, convenience, and a stress-free  alternative to other modes of transport. 

By associating Irish Rail with relaxation and comfort, the ad not only promotes the  service but also creates a sensory connection with the audience. It’s a perfect  example of how radio ads can use sound to engage listeners and leave a lasting  impression.

It has been a fascinating season so far, with plenty of twists and turns. Few expected to see Manchester City’s form drop as it has, Chelsea flying high after another managerial change, and Nottingham Forest pushing for a Champions League spot. There is still a lot more football to be played, and Liverpool fans can’t quite relax just yet!

Premier League Live has gone from strength to strength this season. Compared to the same time last year, we have seen an increase in listening hours by 3%, active sessions by 14%, and reach growing by 13%.

We are now in our fourth season of Premier League Live, which is broadcast via the smartphone apps and websites of Wireless Ireland’s radio stations: FM104, Cork’s 96FM, Limerick’s Live 95, Q102, C103, and LMFM. Premier League Live brings exclusive matches from the English Premier League directly to an Irish audience on Saturdays at 12:30 pm, 3 pm, 5:30 pm, as well as occasional 8 pm kick-off matches.

Commentary for the games is provided by Wireless-owned talkSPORT, the home of sports chat, with over 100 live Premier League games a season. The commentaries are anchored for Irish fans within a show presented by award-winning sports broadcaster Trevor Welch. The programme is produced on behalf of Wireless Ireland by Cork’s 96FM.

In conclusion, this partnership between 123.ie Van Insurance and Premier League Live marks a significant milestone, and we eagerly anticipate the exciting developments it will bring for both the brand and the show.

Stephen Joyce, Sales Manager from urbanmedia, said: “We are delighted to have 123.ie Van Insurance on board for this exclusive partnership. 123.ie Van Insurance is an ideal fit for Premier League Live, and we are excited to make this sponsorship work as hard as possible across all our touchpoints in what promises to be an exciting climax to the season.”

Elaine Knowles, Head of Marketing for 123.ie: “We’re thrilled to sponsor Premier League Live. This partnership offers a great platform to launch 123.ie Van Insurance, putting our product in front of a highly engaged audience of Irish football fans. Working with Urban Media, we’re confident this sponsorship will be a game-changer in building awareness and demonstrating the value and reliability of 123.ie Van Insurance”.

Kathryn currently co-hosts ‘The Rose of Tralee’ and, of course, began her journey as a globe-trotter and adventure lover on the much loved TV series ‘No Frontiers’.

She also has a wealth of radio presenting experience, having worked on RTÉ Radio 1 over the years. More recently, Kathryn combined her passion for travel and well-being to set up her own business Pure Results, where she runs fitness and wellness retreats in Ireland and abroad. 

A successful business woman, Kathryn lives in Dublin with her husband and two daughters, and from February, she will wake Dublin up with ‘The Morning Show with Kathryn Thomas on Dublin’s Q102’, airing each weekday from 7am to 10am. 

Broadcasting from Q102’s brand new visualised studios in Dublin, Kathryn will helm breakfast on Dublin’s feel good station, handing over to The Ryan Tubridy Show with Hyundai from 10 am to 1pm, followed by Feel Good Afternoons with Liam Coburn from 1pm to 6:30pm.

Speaking about her new breakfast show, Kathryn said: “I’ve wanted my own radio show for such a long time but it was really about finding the right fit. Dublin’s Q102 is relaunching with a new vision and I loved the idea of brightening up people’s mornings, being curious and caring about issues that matter for Dubliners. I’ve been living in Dublin for the last 25 years and it’s most definitely the place I love to be. It’s my home, where my kids were born and the city I love most in the world.

“I’m not a newbie to radio having done loads of radio work for RTÉ, but having the opportunity to put my own stamp and style on a show is definitely the next exciting step for me. The people I have met so far in Q102 have already made me feel very welcome. I’m really looking forward to this new chapter and absolutely delighted to be working alongside Ryan again, but what I’m most excited about is having the opportunity to wake Dublin up with great chat, banter and tunes every morning!”

Vivienne Nagle, Managing Director of Dublin’s Q102, said “As a business, we’re thrilled to announce that the new home for Kathryn is on Dublin’s Q102. The Morning Show with Kathryn Thomas on Dublin’s Q102 is going to be a bright place to be and a bright listen and watch, both on air and across all our platforms. 

Her naturally lively and engaging personality and her experience of listener and audience engagement speaks for itself. She’s a natural communicator. Kathryn’s show will begin airing in February and will be part of a relaunch for Dublin’s Q102 which will also include a new logo, a new strategic vision and new brand values – always being curious, social and bright. 

Once we had set out our strategy, Kathryn was the obvious choice for breakfast and she will work hand in glove with Ryan who follows her show at 10am. 

Liam Coburn, a long standing Q102 presenter, will follow with ‘Feel Good Afternoon’s’ as well as other familiar Q102 presenters like Martin King at the weekend. Dublin’s Q102 – Brighten Your Day!”

The new day time schedule for Dublin’s Q102 that will be unveiled in early 2025 is:

• 7am – 10am       The Morning Show with Kathryn Thomas
• 10am – 1pm       The Ryan Tubridy Show sponsored by Hyundai 
• 1pm – 6:30pm       Feel Good Afternoons with Liam Coburn sponsored by Mooney’s Hyundai

• 6:30pm – 7pm      Dublin Today – All the news you need to know with Elizabeth Hearst 

• 7pm – 12am               Feel Good Evenings 

New sponsorship options are available, so please contact your urbanmedia representative for more information.