Building on the success of the summer “Daycations” campaign, Fáilte Ireland has once again teamed up with urbanmedia, this time to shine a spotlight on “Winter in Dublin.”
“Winter in Dublin” is a dynamic and diverse programme of events taking place across the Irish capital from November through to January. This exciting initiative aims to encourage people to take a short break in Dublin during the winter months, with events suitable for all ages, though particularly targeting “young, unconstrained adults.” Whether it’s whiskey tasting at Pearse Lyons Distillery, experiencing the magic of a glittering Christmas spectacular, or enjoying the festive charm of “Christmas at the Castle,” there’s no shortage of activities to make a winter trip to Dublin unforgettable. With so much going on, Dublin has never been a more appealing place to spend a winter break.
For this campaign, urbanmedia has strategically focused on engaging audiences outside Dublin primarily (with a small focus on Dublin itself), ensuring that listeners in other parts of the country are aware of the exciting opportunities awaiting them in the capital.
Over the three months, urbanmedia will roll out 34 week-long promotions, 12 vibrant and engaging social videos, and 6 tailored radio commercials with a heavyweight campaign across all stations, all complemented by an ongoing digital audio presence across our digital audio exchange umax. A multi format campaign to really drive home the key message for Failte Ireland across this festive period.
The campaign is designed to create an immersive experience, with presenters discussing the events they’re most excited about and sharing their personal recommendations through video and on air. This approach ensures that the enthusiasm and energy are felt across social platforms and the airwaves, making it clear that Dublin is the place to be this winter.
This marks the third major collaboration between Fáilte Ireland and Urbanmedia, and the partnership continues to grow stronger. With each new project, the teams are committed to showcasing the best of what Ireland has to offer, and this collaboration is expected to set the stage for even more exciting initiatives in the future.
For more information on bespoke solutions we can provide to your clients please contact your urbanmedia representative.
Chris Spierin, Marketing Communications at Failte Ireland
“We’re delighted to partner with Urban Media this year on our Winter in Dublin campaign. Working closely with the Urban Media team we have been able to bring to life the excitement of a winter trip to Dublin in a way that is truly authentic and meaningly, with presenters across the station network sharing their experiences across the airwaves and on social media. The partnership enables us to showcase a broad and exciting range of things to see & do in Dublin and inspiring visitors to start planning their winter break”
