Urbanmedia and 123.ie are bringing the Olympic spirit home across the summer as the world turns its attention to Paris for the much-anticipated Games.
As athletes from around the globe gather to showcase their sporting talent, urbanmedia is proud to partner with 123.ie to deliver an exclusive, engaging feature—the Olympic Minute. This is a bespoke daily feature that airs three times a day across all eight urbanmedia stations.
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For the entire 16-day duration of the Olympic Games, this feature is keeping fans updated with the latest news, insights, and buzz surrounding Team Ireland. Tailored for fans and casual followers it ensures everyone stays in the loop with new content daily from our dedicated talkSPORT team. This feature is full of vibrant content that celebrates the games and highlights 123.ie’s commitment to supporting Team Ireland.
In addition each station has created station-led videos showcasing Olympic-themed challenges which include desk chair racing and pencil javelin.
These entertaining videos are shared across our social channels, further extending 123.ie’s brand message and engaging viewers with fun, Olympic-themed activities that some of our presenters struggle with, guess we’ll leave the real thing to the real athletes! Keep an eye out on our socials to see who wins.
There is also digital audio amplification with a package across talkSPORT targeted to the highest listening hours of the day and targeted to key Team Ireland schedules across the games.
The Olympic Pulse aligns seamlessly with the excitement of Paris 2024, leveraging the compelling games to drive brand awareness and engagement.This campaign not only highlights 123.ie’s support for Team Ireland but also celebrates the amazing spirit of the Olympics.
This partnership perfectly showcases how we can use compelling content we have through our partner stations to create innovative activations that align with 123.ie’s strategy and deliver a multiformat approach to ensure we are hitting all the right notes.
It’s arguably Ireland’s greatest Olympics ever, tune into our stations across the games to experience the magic with us.
Credit: Getty Images
