Since March, Tayto and urbanmedia have teamed up to remind listeners to grab a bag of Tayto at lunchtime with the #AddSomeCrunchtoYourLunch campaign. This comprehensive, year-long initiative spans on-air promotions, social media, and product sampling across all eight stations.
The on-air portion of the campaign features six lively, custom-made commercials, airing daily between 1 pm and 2 pm to effectively target the lunchtime audience. Given Tayto’s frequent new partnerships and product launches, this flexible campaign allows us to rotate in fresh stings, spotlighting new flavours or launches for a specific period of time.
In addition to the on-air stings, all eight stations participate in bi-monthly product sampling of various Tayto crisps and snacks. These lunchtime activations take our local promotion teams to a wide range of events, from celebrating the gold medal homecoming for our Olympic rowers in Skibbereen to activations in bustling commercial areas and family-friendly events across the country. The response has been overwhelmingly positive, with Tayto products flying out and bringing smiles to faces wherever they go.
To further enhance the campaign’s reach, we’ve maintained a vibrant social media presence across Instagram and TikTok, leveraging the platforms of all eight stations. As part of the partnership, we’re running four competitions and releasing nine additional reels that capture the energy of Mr. Tayto and the overall campaign. These organic social media efforts have already reached 160,622 users.
@dublinsfm104 Us trying to sneak into the canteen to grab another packet of Tayto during lunchtime.. 😃🤣 What’s your favourite Tayto flavour to have with your sambo? #addsomecrunchtoyourlunch @mrtaytoireland ♬ original sound – dublinsfm104
“It’s been a great experience to work alongside Tayto and Urban Media for the #AddSomeCrunchtoYourLunch campaign. The partnership offers the ideal touchpoints for Tayto to access their audience at the important lunchtime snacking hours. This is seen via our adaptable radio stings, social media competitions and on-street sampling – providing a strong always-on feel to the campaign. The response so far has been fantastic” – Chiara Locatelli, Media Sponsorship Associate, Core Media
