news
The Impact of COVID on Audio Listening Habits
The last theme to look at from Sound Affects 2 is the Impact of COVID on audio listening behaviour.
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The Podcast Generation
So who are the podcast generation and what do we know about them? Sound Affects 2 – Audio Revival tells us that 41% of adults in Ireland and 67% of 18-34 year olds listen to a podcast on a weekly basis making the podcast generation an important part of the audio landscape.
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Context and Content
It’s clear from the research that different types of audio play different roles in people’s lives and those roles can be quite clearly defined.
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Trust is Critical
Another key theme to come out of Sound Affects 2 was that trust is critical when it comes to why audio is so popular. It’s clear that audio builds close relationships with its listeners and that trust plays a key part in those relationships.
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The Power of Choice
This week, as part of our deep dive into some of the key findings from our Sound Affects 2 – Audio Revival research series, we’re looking at the power of choice in audio.
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Radio is Still King
For the next number of weeks our bulletin will take a deeper dive into some of the key findings from our Sound Affects 2 – Audio Revival research series. This week we’ll focus on the first of the six themes that came out of the research – that radio is still king when it comes to audio choice.
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Under The Tree
With Christmas just around the corner, we asked our friends in The Studio what to expect this festive season. From early planners to big spenders, we examine the trends of Christmas 2021.
Events
Sound Affects 2: Audio Revival Research
Sound Affects 2 – Audio Revival, follows on from our first study, and has again explored how people in Ireland are consuming audio content, but this time we have delved even deeper.
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Christmas Comes Early
As Christmas selection boxes appear on supermarket aisles across the country, it’s time to look at the holiday season and see what trends are likely to impact Black Friday and Christmas shopping.
JNLR
Radio & The Audio Market 2021
The latest research for JNLR shows radio listening remains in a really healthy position in 2021.
Launch
Instagram’s Big Shake-Up
Facebook is rolling out some big changes to their other flagship app — we look at what’s in store, and how the company may plan to monetise the updates.
Events
Sound Affects 2: Audio Revival
Urbanmedia’s Sound Affects event returns on September 30th, with Sound Affects 2: Audio Revival.
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Keep Calm and Carry On Advertising
When financial pressures hit, advertising spend is often the first budget to be cut. The COVID-19 pandemic has been no different, with numerous marketers pulling advertising and cutting spends.
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Summer spending takes off
Last month saw a major increase in travel as EU COVID passports were issued. This sharp rise overseas was led by older people in particular. Spending on airlines among Revolut’s 1.5 million Irish customers was up 50% in July when compared to June.
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The Fan Factor
A look back on stats from the previous season shows that fans, not flash signings, might be the key to Premier League Success.
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Advertising in a Greener World
There is a heightened awareness of the climate crisis within the advertising industry and governments are beginning to propose significant measures that would have been unthinkable years ago.
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Digital Audio 2021
Over the last 18 months we have seen audio play a more central role in marketing plans driven by advances within voice and artificial intelligence leading to new opportunities to spend with digital audio.
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TikTok’s Time Has Come
TikTok is known as an incredibly creative platform for users, but brands are increasingly utilizing the social media giant as a way to reach and engage with a larger audience.
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Digital Audio Landscape In Ireland
This week IAB Europe held their “Digital Audio Day”mini conference. It was very much a growth story with worldwide growth in both consumption and spend despite the obvious difficulties around COVID.
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Developments in audio advertising
Audio advertising content means that brands can reach people at times and in places that visual advertising can not and create a strong emotional connection and a sense of intimacy with the listener. At the Future of Audio digital event last Thursday they identified three key trends and big development areas for 2021
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Strike A Chord – The power of Music in Advertising
Music is a powerful tool in advertising and can be extremely important to a campaign on radio but is not always utilised to its full potential.
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Podcasts Moving to the Mainstream
Over recent years podcasts have been overlooked by many advertisers and regarded best as a means to reach niche audiences rather than mass audiences. However, with rapidly growing listener numbers, this is changing.
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The power of audio branding
Audio branding is on the rise according to SoundOut who are the world leader in testing for sonic / sound branding. Over the last few years brands from various sectors have realised the power of consistent audio branding.
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Sign of the times: Examining the behaviours and attitudes of the Irish people
Last week B&A Research and Insights and AAI brought us the latest findings in the Sign of the Times series. The twelfth in the series was presented by Luke Reaper and was a deep dive into behaviours and attitudes of the Irish people.