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The Impact of COVID on Audio Listening Habits
The last theme to look at from Sound Affects 2 is the Impact of COVID on audio listening behaviour.
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The Podcast Generation
So who are the podcast generation and what do we know about them? Sound Affects 2 – Audio Revival tells us that 41% of adults in Ireland and 67% of 18-34 year olds listen to a podcast on a weekly basis making the podcast generation an important part of the audio landscape.
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Context and Content
It’s clear from the research that different types of audio play different roles in people’s lives and those roles can be quite clearly defined.
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Trust is Critical
Another key theme to come out of Sound Affects 2 was that trust is critical when it comes to why audio is so popular. It’s clear that audio builds close relationships with its listeners and that trust plays a key part in those relationships.
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The Power of Choice
This week, as part of our deep dive into some of the key findings from our Sound Affects 2 – Audio Revival research series, we’re looking at the power of choice in audio.
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Radio is Still King
For the next number of weeks our bulletin will take a deeper dive into some of the key findings from our Sound Affects 2 – Audio Revival research series. This week we’ll focus on the first of the six themes that came out of the research – that radio is still king when it comes to audio choice.
Events
Sound Affects 2: Audio Revival Research
Sound Affects 2 – Audio Revival, follows on from our first study, and has again explored how people in Ireland are consuming audio content, but this time we have delved even deeper.
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Advertising in a Greener World
There is a heightened awareness of the climate crisis within the advertising industry and governments are beginning to propose significant measures that would have been unthinkable years ago.
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Digital Audio 2021
Over the last 18 months we have seen audio play a more central role in marketing plans driven by advances within voice and artificial intelligence leading to new opportunities to spend with digital audio.
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Digital Audio Landscape In Ireland
This week IAB Europe held their “Digital Audio Day”mini conference. It was very much a growth story with worldwide growth in both consumption and spend despite the obvious difficulties around COVID.
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Developments in audio advertising
Audio advertising content means that brands can reach people at times and in places that visual advertising can not and create a strong emotional connection and a sense of intimacy with the listener. At the Future of Audio digital event last Thursday they identified three key trends and big development areas for 2021
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Strike A Chord – The power of Music in Advertising
Music is a powerful tool in advertising and can be extremely important to a campaign on radio but is not always utilised to its full potential.
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Podcasts Moving to the Mainstream
Over recent years podcasts have been overlooked by many advertisers and regarded best as a means to reach niche audiences rather than mass audiences. However, with rapidly growing listener numbers, this is changing.