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This week we’re looking at new listening habits for the working from home audience, something that was covered by Radiocentre UK in their briefing earlier this week. While the data relates to the UK market it does provide some good links into what is happening in our own market.

Our friends at the EGTA in Brussels have compiled 13 reasons why radio advertising boosts business. It’s mobile, multiplatform and you can listen to it anywhere at any time.

Saturday, February 13th, was the 10th anniversary of World Radio Day and celebrated more than 110 years of radio. At a global level radio remains the most widely consumed medium.

The key ingredients for a great Super Bowl Sunday are as simple – football, food, half time entertainment and ads. Here are some the ads that we think added to the entertainment on the night.

With last week’s bulletin reporting significant economic growth from Q2 of this year, this week we wanted to look at the role radio can play in helping brands ensure they get their share of revenue from the increase in consumer demand.

Between January and March it is predicted there will be a fall in domestic demand but as restrictions ease in Q2 and the vaccine is rolled out the recovery will begin.

Whilst we’re all acutely aware of the impact of the pandemic on our social lives, the economy and the health of the nation, there are many other affected areas which have not garnered quite so much attention. One area largely overlooked has been gender equality.

Graham Norton kicked off his new radio show on Virgin Radio last weekend. The veteran entertainers show runs Saturday and Sundays from 9.30 am to 12.30pm each week.

Radiocentre’s “Breaking out of the Bubble” virtual event this week saw some really interesting findings from Ebiquity which followed up on a piece they did back in 2018. 

Radiocentre’s “Breaking out of the Bubble” virtual event this week saw some really interesting findings from Ebiquity which followed up on a piece they did back in 2018.