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What are the key communication strategies for advertisers in the current environment? People will remember those companies and brands who did the right thing…

We’ve taken a look at some strong arguments as to why it is vital to continue to maintain or increase your advertising spend through times of crisis.

Why is radio so strong in the midst of this pandemic? We’ve seen massive increases year on year on our digital stream listening hours up by +61%. Engagement on our websites has also grown significantly with total website pageviews up by 168%. Below are some of the reasons why people are tuning in to radio.

Dentsu Aegis Network (DAN) and Urban Media launched their collaborative research project, Sound Affects. The aim of the project was to understand how people in Ireland are listening to audio content today, in a world where choice is almost unlimited, from podcasts and streamed music to terrestrial and digital radio.