Want to hear a radio ad purposefully made to be annoying? urbanmedia’s Content Editor, Kinga Piotrowska, explains why Greenpeace’s “Repeaters” radio ad was so impactful and how it effectively used the power of audio in raising awareness. We hear and see so many campaigns about climate change, Read more…
The radio station broadcasting on FM and digital celebrates the LGBTQIA+ community in Ireland with a brilliant mix of music and documentaries Pride Vibes has begun broadcasting digitally across Ireland to celebrate Pride and went live on FM from June 1st. The station which launched for Pride in 2022, and Read more…
Today marks the start of #CallThisOut, a new campaign with our stations the Irish Sun. The campaign is born from the shock and pain in our nation after the tragic death of Ashling Murphy.
The last theme to look at from Sound Affects 2 is the Impact of COVID on audio listening behaviour.
So who are the podcast generation and what do we know about them? Sound Affects 2 – Audio Revival tells us that 41% of adults in Ireland and 67% of 18-34 year olds listen to a podcast on a weekly basis making the podcast generation an important part of the audio landscape.
It’s clear from the research that different types of audio play different roles in people’s lives and those roles can be quite clearly defined.
Another key theme to come out of Sound Affects 2 was that trust is critical when it comes to why audio is so popular. It’s clear that audio builds close relationships with its listeners and that trust plays a key part in those relationships.
This week, as part of our deep dive into some of the key findings from our Sound Affects 2 – Audio Revival research series, we’re looking at the power of choice in audio.
For the next number of weeks our bulletin will take a deeper dive into some of the key findings from our Sound Affects 2 – Audio Revival research series. This week we’ll focus on the first of the six themes that came out of the research – that radio is still king when it comes to audio choice.
With Christmas just around the corner, we asked our friends in The Studio what to expect this festive season. From early planners to big spenders, we examine the trends of Christmas 2021.
Sound Affects 2 – Audio Revival, follows on from our first study, and has again explored how people in Ireland are consuming audio content, but this time we have delved even deeper.
As Christmas selection boxes appear on supermarket aisles across the country, it’s time to look at the holiday season and see what trends are likely to impact Black Friday and Christmas shopping.
The latest research for JNLR shows radio listening remains in a really healthy position in 2021.
Facebook is rolling out some big changes to their other flagship app — we look at what’s in store, and how the company may plan to monetise the updates.
Urbanmedia’s Sound Affects event returns on September 30th, with Sound Affects 2: Audio Revival.
When financial pressures hit, advertising spend is often the first budget to be cut. The COVID-19 pandemic has been no different, with numerous marketers pulling advertising and cutting spends.
Last month saw a major increase in travel as EU COVID passports were issued. This sharp rise overseas was led by older people in particular. Spending on airlines among Revolut’s 1.5 million Irish customers was up 50% in July when compared to June.
A look back on stats from the previous season shows that fans, not flash signings, might be the key to Premier League Success.
There is a heightened awareness of the climate crisis within the advertising industry and governments are beginning to propose significant measures that would have been unthinkable years ago.
Over the last 18 months we have seen audio play a more central role in marketing plans driven by advances within voice and artificial intelligence leading to new opportunities to spend with digital audio.
TikTok is known as an incredibly creative platform for users, but brands are increasingly utilizing the social media giant as a way to reach and engage with a larger audience.
This week IAB Europe held their “Digital Audio Day”mini conference. It was very much a growth story with worldwide growth in both consumption and spend despite the obvious difficulties around COVID.
Audio advertising content means that brands can reach people at times and in places that visual advertising can not and create a strong emotional connection and a sense of intimacy with the listener. At the Future of Audio digital event last Thursday they identified three key trends and big development areas for 2021
Music is a powerful tool in advertising and can be extremely important to a campaign on radio but is not always utilised to its full potential.