JNLR – Urban Media https://www.urbanmedia.ie Bring Your Message to New Urban Audiences with Our Market Leading Radio Brands and Brilliant Content Creators Thu, 09 Sep 2021 10:19:29 +0000 en-GB hourly 1 https://wordpress.org/?v=5.8.10 https://www.urbanmedia.ie/wp-content/uploads/2016/04/cropped-site-icon-32x32.png JNLR – Urban Media https://www.urbanmedia.ie 32 32 110549666 Radio & The Audio Market 2021 https://www.urbanmedia.ie/radio-the-audio-market-2021/ Thu, 09 Sep 2021 10:19:29 +0000 https://www.urbanmedia.ie/?p=5383 The latest research for JNLR shows radio listening remains in a really healthy position in 2021.

80% of the adult population tune in every day for a total of 13.1 million hours per day, reflecting the sustainability of this long established medium. Even amongst the 15-24 year old cohort, almost 70% listen to radio on a regular basis. 

Irish audiences are also highly connected, ownership of smartphones are at 86%, and smart speakers at 30%. The growth in smart speakers has been rapid, almost trebling since 2018  and likely to grow further in the coming years. Ownership is higher amongst a younger demographic and enables easy access to audio material. We can see this with the growth of digital audio listening on our own platforms where we have seen an increase in total listening hours of over 40% for the 10 week period to the end of July.

 

 

At home continues to be the most popular place to listen with three in every four saying they listened to audio at home yesterday, while one third listened in the car. It will be interesting to see how this dynamic changes as we begin to return to a more traditional commuter platform from this month.

 

 

In terms of device usage 72% used a radio or music player to listen to their audio material while the next device of choice is the smartphone used by 28% of the population with 15% using a PC/laptop or smart speaker.

 

Live radio currently has a share of 78.8% of the audio market reflecting the depth of engagement listeners have with radio. While many tune into on-demand audio, they spend much less time doing so. There is more activity among the younger 15-24 year old audience in this space, however live radio still achieves the majority share of time spent listening  (53.2%). Music streaming (Spotify or similar) has a share of 25.2% among this group followed by YouTube for Music (14.2%).

 

 

Later this month we will be presenting our own audio research as Sound Affects 2 – Audio Revival follows on from Sound Affects 1, exploring how people in Ireland are consuming audio content. 

In conjunction with Dentsu we’ve completed an intensive diary study, together with a robust quantitative study have uncovered six interesting themes, including how we have changed our listening behaviour during the COVID-19 pandemic.

If you’d like more detail of our event on September 30th or you’d like to attend you can find details at urbanmedia.ie/sound-affects-2/

 

Source: Ipsos MRBI Game Changers/ AdSwizz 

If you’d like to be part of the action contact your urbanmedia representative or drop us a line on hello@urbanmedia.ie.

Bringing your message to new urban audiences.

 

urbanmedia is now on Instagram, follow us @urbanmediairl.

]]> 5383 Radio remains a firm favourite with Irish Audiences https://www.urbanmedia.ie/radio-remains-a-firm-favourite-with-irish-audiences/ Wed, 10 Feb 2021 14:47:11 +0000 https://www.urbanmedia.ie/?p=4907 The JNLR’s ‘Radio in a Digital World’ report, compiled by Ipsos/ MRBI from the most recently published listenership data, shows that listening to Irish radio stations via digital devices is growing. 

Currently 8% of the population, or 330,000 people,  listen each day using a digital device. The research also shows that younger audiences are listening to radio in significant numbers. In the 15-24 age group, and despite the intensively competitive media environment, almost 7 in 10 listen to Irish radio every day.

Despite the proliferation of media content, platforms and devices, the research shows that Irish radio has maintained its significant impact on Irish audiences over the years. This report shows that 3.2 million people in Ireland now listen to radio each weekday – 81% of the 15+ population. 

When it comes to looking at how people are listening on digital devices 77% have radio on their TV, 77% have access to radio on their mobile phone, 70% on their PC or laptop and 32% say they can access on a smart speaker. 20% of all adults also say they have downloaded a radio station app to their smart device.

Download The Report (1.5MB)

Download Press Release (62KB)

 
]]> 4907 Numbers Up Across urbanmedia Stations in the Latest JNLR Results https://www.urbanmedia.ie/numbers-up-jnlr-results/ Thu, 26 Oct 2017 12:02:38 +0000 http://www.urbanmedia.ie/?p=513 Read more…]]> There was strong performances across the board from urbanmedia’s latest JNLR results

Our stations recorded strong books across the board:

This reflected a national upswing in radio listenership – The #ChooseRadio campaign team had the lowdown:

The #JNLR hashtag trended across Ireland as the results rolled in…

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