What an Ad: Gillette

I love Gillette’s recent revitalisation of their 1980’s “The Best a Man Can Get” campaign. It has to be one of the best examples of sonic branding as it’s so incredibly memorable. Gillette first introduced its long-time slogan during a commercial first aired at the Super Bowl in 1989.  One Read more…

Spraoi Campaign Success with WLR

The Challenge The Spraoi International Street Arts Festival, one of Ireland’s premier cultural events, was gearing up for its annual three-day celebration in Waterford, Ireland’s Oldest city. As the festival approached its 30th year, the organisers were keen to modernise their approach to donations by introducing a QR code system, Read more…

Station Focus: U105

U105 has been celebrating after recording another increase in the length of time people listen to the Wireless-owned Northern Ireland station. Independent measurement system RAJAR published the quarterly results on August 1. Those showed that the total hours listeners each week has risen by 7% in the core greater Belfast Read more…

What An Ad: Just Eat

Jennifer Kelly’s favourite ad is a popular, clever, celebrity-filled ad with an irresistibly catchy tagline….. When the team asked me to write about my favourite piece of content that I loved, Just Eat was the first thing that came to my mind! As a lover of a good- takeaway at Read more…