Over the past 12 weeks, Socially Awkward Season 2, sponsored by RTÉ Player, has made history as the first visualised podcast produced by Wireless Ireland to secure a sponsorship deal. This partnership has not only strengthened urbanmedia’s position in the competitive podcasting space but also set a new standard for brand collaborations in the Irish market.
Hosted by Dublin influencers Shanice Griffin, Brandon Caulfield, and Daniel Devlin, Socially Awkward has resonated with young audiences, offering entertaining and relatable discussions about life in their 20s. With a combined social media following of over 1.5 million on TikTok and Instagram, the podcast has built an impressive reach.
With an exciting lineup of guests, the gang spilled the behind-the-scenes tea on their lives, shared hilarious and cringe anecdotes, while navigating the ups and downs of being successful yet awkward Irish influencers in their early 20s.
Produced by urbanmedia / Wireless Ireland, The Socially Awkward Podcast has been a hit on the Irish Podcast charts, hitting the top ten downloads on Spotify for their podcast Previous guests on the show have included Irish influencers like Nasti, Kasey Campion, The Galaxy Boys, Darragh Flood and Nia Gallagher
RTÉ Player’s sponsorship has been a game-changer, enhancing the show’s visibility, credibility, and overall impact. The numbers speak for themselves—54,000 downloads (90% from Ireland), 63,253 YouTube views, and 12,300 hours watched, with a core audience of women aged 18-34, a highly sought-after demographic for advertisers.
Beyond metrics, the collaboration enriched the podcast’s content by attracting high-profile guests such as Anna Clifford and Garran Noone. A robust promotional strategy—spanning live reads, branded social posts, and multi-platform activations—ensured maximum exposure for RTÉ Player. The partnership’s success is reflected in Socially Awkward chart-topping performance and nearly 2.9 million combined social views. RTE Player and Socially Awkward will be continuing their Partnership into the third season which will be released in H1 of 2025
This milestone cements urbanmedia and Wireless Ireland as trailblazers in visualised podcast production, reinforcing their ability to deliver premium content that drives results for brands. A true testament to what’s possible when brands and podcasts align, Socially Awkward Season 2 is a well-deserved Campaign of the Month!
