2024 has been an absolute whirlwind of creativity and innovation for Urban Media, and we couldn’t be prouder of the campaigns we’ve rolled out this year. Let’s take a fun trip down memory lane and celebrate some of the highlights that have made this year so extraordinary!
First we kick off with “The SUSS with Disney+”? We took Disney+’s already magical world and sprinkled even more pixie dust on it! This campaign was all about showcasing Disney+’s killer lineup of adult dramas and series. We brought a snappy, 60-second on-air feature to listeners in Dublin, Cork, and Limerick, packed with key dialogues and fun, relatable content. And let’s not forget the social media magic with Instagram stories, videos, and trailers that kept everyone buzzing. The feature was such a hit that it expanded into Limerick’s Live95, proving that Disney+ isn’t just for kids—it’s for the grown-ups too!
Next up, GetSetGo’s brand refresh was a game-changer, literally! With rugby star Rob Kearney leading the charge, this campaign brought a fresh, dynamic vibe to the insurance world. We partnered across multiple stations and even took over digital audio with Talksport. Rob’s familiar face and our integrated media strategy ensured that GetSetGo was the talk of the town, connecting deeply with sports enthusiasts and local communities alike.
We also tackled some serious issues with the “Stay in Touch” campaign, in collaboration with Adult Literacy for Life and SOLAS. With over 500,000 people in Ireland facing literacy challenges, this campaign was all about breaking down barriers and boosting confidence. We dished out tips on everything from chatbots to QR codes, using friendly local voices to make the content accessible and engaging. The multi-channel strategy, including radio spots and social media, created a real sense of community and empowerment.
The “SAY IT” campaign for the Road Safety Authority hit home with a powerful message. In a year with rising road fatalities, we knew we had to do something impactful. Short, heartfelt radio ads encouraged loved ones to speak up against dangerous driving. We took this message across social media and print, creating a high-impact campaign that urged everyone to “SAY IT” when they saw risky behavior. It was all about starting conversations and saving lives.
And who could forget the “Olympic Pulse” with 123.ie? As the world tuned in for the Paris 2024 Olympics, we brought the excitement home with daily updates on Team Ireland. The “Olympic Minute” aired three times a day, and we even had station-led Olympic-themed challenges that kept everyone entertained. This campaign celebrated the Olympic spirit and 123.ie’s support for Team Ireland, driving brand awareness and engagement.
Credit: Getty Images
Sky Broadband’s partnership with the FM104 Roadhog was another highlight. We brought back the iconic Roadhog to engage directly with listeners at high-traffic locations. The campaign included radio sponsorship, digital audio geotargeting, and an online presence that dominated the airwaves and boosted Sky’s fibre broadband footprint in Dublin.
Fáilte Ireland’s “Winter in Dublin” campaign was a festive hit, promoting short stays in Dublin with a dynamic programme of events. From whiskey tastings to Christmas spectacles, we rolled out week-long promotions, engaging social videos, and tailored radio commercials. Presenters shared their personal recommendations, making Dublin the go-to winter destination.
Circle K’s “Kits for Clubs” campaign was all about supporting grassroots football. Running from October 2024 to March 2025, this initiative gave FAI Club Mark accredited teams the chance to win sponsored kits and a VIP experience with the Men’s National Team. With commercial spots, digital audio, video, and social media, Circle K showed its commitment to local communities and football.
Last but not least, Tayto brought a playful twist to their brand promotion. We partnered with them to create a series of entertaining radio spots and social media content that highlighted their products in a fun and memorable way. Tayto’s campaign was all about storytelling and connecting with the audience, reinforcing their status as a beloved Irish brand.
Reflecting on 2024, Urban Media has truly pushed the boundaries of creativity and innovation. We’re excited for what the next year holds and can’t wait to bring you even more amazing campaigns. Here’s to another year of fun, creativity, and making a difference! Stay tuned for more exciting updates in the coming year!
